Sunday, October 17, 2010
Air India hikes ad spend 40% to revamp brand
New Delhi: State-owned carrier, National Aviation Company of India Limited (Nacil) or Air India, is set to launch an advertising blitzkreig having shortlisted four agencies to resurrect the brand image of the airline which has taken a beating following huge losses and flash strike by its employees.
These four agencies — Draft FCB Ulka, Inter Publicity Private Limited, Crayons Advertising and Saatchi and Saatchi — were narrowed down this month from a pool of 36, an airline official told The Indian Express. For this purpose the airline has also upped its budget from Rs 50 crore per annum to around Rs 70 crore per annum, the source added.
These four agencies have been selected on the panel for a period of three years during which they will take care of external communication needs of the airline.
Posted By: Capt. Sushil Kumar
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