Sunday, October 17, 2010

Air India hikes ad spend 40% to revamp brand

New Delhi: State-owned carrier, National Aviation Company of India Limited (Nacil) or Air India, is set to launch an advertising blitzkreig having shortlisted four agencies to resurrect the brand image of the airline which has taken a beating following huge losses and flash strike by its employees.
These four agencies — Draft FCB Ulka, Inter Publicity Private Limited, Crayons Advertising and Saatchi and Saatchi — were narrowed down this month from a pool of 36, an airline official told The Indian Express. For this purpose the airline has also upped its budget from Rs 50 crore per annum to around Rs 70 crore per annum, the source added.
These four agencies have been selected on the panel for a period of three years during which they will take care of external communication needs of the airline.

Posted By: Capt. Sushil Kumar
Indian aviation news, Indian airlines news, career in aviation, jobs in aviation, airport news, flight schedules, flying training news.

1 comment:

  1. It was really important to make brand more strong. Well nice posting, thanks for sharing with us. Your blog is great and helped me feel better knowing about the Indian Airlines. Thanks again!